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ONLINE MARKETING
Full-Coverage Online
Marketing
Providing a superior store is not enough; achieving sales requires
visitors. As a comprehensive service provider, eBrand
Commerce uses all of the customer acquisition and retention strategies
outlined below. We commit to generate qualified traffic to your site,
and ensure those visitors return to drive sales.
Our experience, combined with the use of best practices, guarantees the
leverage of industry standards. Unlike generic vendors, we believe
there is no magic formula that fits every
business. By being involved in all aspects of your eCommerce
operations, we can balance strategies to develop the best marketing
plan possible for your needs.
If you already use some of these services in-house or with existing
partners, we will work with your employees or partners and supplement
their services if necessary.
Search Engine
Optimization
A top search-ranking position is #1 in a marketing strategy.
This is the base vehicle needed to generate traffic to your online
store. We optimize your natural search on all main search engines on an
ongoing basis as search rules evolve.
We utilize all industry best practices in the execution of link
building, optimized copywriting, metatags/anchor text/title tag
optimization, directory submission, and blogs so that you experience
superior search performance.
Search Engine Marketing
Paid keywords are the #1 customer acquisition tool in the eCommerce
industry; over 30% of new customers are acquired through Google and the
other search engines. As the costs are increasing daily, it now
requires keen management to ensure a good ROI. We are seasoned
professionals in this arena, and we go above and beyond the traditional
Pay per Click model to offer a Pay per Customer Acquisition
model. This means no investment but direct
ROI—another service that sets us apart from the competition.
Affiliate Marketing
We provide top-notch affiliate management services working with all the
major affiliate networks, including Linkshare, Performics and
Commission Junction. Based on commissions, you pay for
performance only, with no risk involved. With our management,
your affiliate program will flourish and increase sales.
Email Campaigns
Email to your user list is the #1 customer retention tool. We offer a
powerful, web-based application with a user-friendly interface to
manage your user lists, mailings, and reports. Our email management
system includes a flexible segmentation tool and an easy-to-use,
intuitive publishing system (with copywriting, editing and
template-based design). You can send newsletters easily and
efficiently, and create targeted promotions to generate repeat orders.
Portals &
Comparison Engines
With our help, you drive additional sales through Amazon, Shopping.com
and many shopping portals and comparison engines. Our datafeeds
integrate easily with all the major players, saving you time and money.
Media & List
Buying
We help you build brand awareness and target specific
audiences. We also optimize your budget to drive qualified,
relevant visitors. Our strong relationships with major list brokers and
large-volume buyers ensure you benefit from the most competitive
pricing.
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