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ONLINE STORE HIGH LEVEL VIEW
Customer Experience /
Design / Front End
Your online store must be unique, representing the values of your
brand, retail stores or catalog. eBrand Commerce delivers a consistent
customer experience throughout your store; we think of it as your
“flagship”—a crucial element of your
success.
We provide either a full design service, or work with your employees or
agency to integrate your design into our platform.
By working with eBrand Commerce, you benefit from our solid experience
and proven best practices of the industry to build a state-of the-art
online store.
Customer experience is everywhere; the online store is the #1 capture
point to engage your customers. eBrand Commerce includes a rich feature
set for high impact on sales:
- Clear, intuitive navigation architecture with minimum
clicks to buy
- A powerful internal search engine with ‘advanced
search’, ‘refine search,’ and
‘search category’
- Rich media including Flash, video technology, and product
configuration
- Functionality to shop with or without registration
- User accounts with multiple wish lists, payment and
shipping methods
- Personalization by customer segmentation for promotion and
content
- Shopping cart summary display, shipping estimate in cart,
quick checkout within 1 to 4 steps (high impact on cart and checkout
abandonment rate)
- Auto-save/persistent shopping cart (high impact on cart
abandonment rate)
Merchandising, Promotion
and Content Management
eBrand Commerce includes a powerful administration tool to manage all
merchandising of the online store from the homepage, to the
category page, to the product detail page, to the shopping cart and
beyond.
- Promotions can be managed by conditions/actions, customer
segmentation, and product relation—which, for example,
includes:
- Free or reduced shipping
- Percentage discount
- Flat discount
- Up sell / Cross sell
- “People who bought this also bought,”
or cross sell based on dynamic purchase history
The solution offers a flexible Content Management System designed to
enable marketing teams to manage products and non-product-related
content without any HTML knowledge required.
Third-Party Marketing
Integration
We integrate with all major third-party marketing vendors:
- Email campaign vendors: Quotient Marketing, etc.
- Portals: Amazon, MSN, Yahoo, and AOL
- Comparison Engines: Shopzilla, Shop.com, and Shopping.com
- Affiliate Networks: Linkshare, Commission Junction, and
Performics
- Analytics: Omniture, Coremetrics, and WebSiteStory
Multi-Channel Integration
The mutli-channel model is part of the core strategy of eBrand
Commerce; we offer full integration of the following key functions:
- Plastic or virtual gift card to buy and redeem through
online stores, retail stores, catalog or call center
- In-store kiosks to extend store inventory and allow users
to sign up online
- In-store pickup for users to purchase online and get
merchandise in the store
Back-Office Integration:
ERP and Customer Service Integration
We offer full integration with ERP to manage products, inventory, and
order processing. eBrand Commerce includes an Order Entry System with a
360-customer, real-time view for order management and CRM, or datafeed
with your customer service information.
- Inventory: synchronize inventory with ERP and run local
eCommerce inventory
- Import product data from ERP or manually manage product data
- Full order processing integration with ERP. Real-time
authorization, settlement deferred to shipping confirmation (legal
compliance), and purchase history synchronization
B2B and Wholesale
eBrand Commerce is also B2B equipped. Now you can leverage the same
eCommerce infrastructure for B2C and B2B. eBrand Commerce includes the
following features:
- Price list per company or per customer group
- Multiple accounts per company
- Price per volume
- Wholesale product fields
- B2B payments
- Freight shipping methods
- Customer registration control
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